Our lead scoring system is designed to answer one simple question: "Which lead should I focus on right now?"

We call this metric Lead Temperature. A high score means a lead is "Hot" and requires immediate attention. A low score means they are "Cold" and can be archived or left in an automated follow-up.

Lead Temperature Bands

How Scores Are Automatically Assigned

The system automatically assigns a score when a lead enters a new stage, reflecting their peak interest at that moment.

How Leads Go "From Hot to Cold" (Automated Score Decay)

To keep the list fresh, the system automatically cools down inactive leads every night based on when they were last updated.

• Hot leads (score ≥ 80) lose 10 points after 7 days of inactivity.
• Warm leads (score ≥ 50) lose 5 points after **14 days** of inactivity.

This automation ensures that the leads with the highest scores are always the ones who are most recently engaged.

A Note on Archetype Scores: The detailed decimal score you see on a converted student's record (e.g., 12.59) comes from their evaluation form. Its purpose is to help you understand their learning style, not their sales temperature. The "Lead Temperature" score (0-100) is only used for managing active leads before they convert.